Austin Public Library
Youth Page Redesign
The Austin Public Library (APL) is a vital hub that has proudly served Austin for more than a century. With over 20 branches serving communities across Austin, TX, customers have access to not only books and literature, but also to technology, art galleries, events, and more
When
Spring 2025
12 Weeks
UX Design, UX Research, Prototyping, Testing
Challenge
The original Austin Public Library (APL) Youth Page is rich in resources but overwhelming to navigate, especially for parents and caregivers accessing the site on mobile devices. The Youth page's content is text-heavy, lacks visual appeal, and key information about events, services, and resources for children and families are difficult to find.
Results
The redesigned desktop and mobile site features a clean and engaging interface, making it easier for users to navigate and access essential information.
Process
Empathize
This project began with an thorough research phase. Alongside my team, I conducted a competitive analysis, user interviews, and usability testing to understand the pain points and user needs.
Competitive Analysis: I conducted a competitive analysis of four other public libraries and their respective 'Youth' or 'Kids & Families' pages.
User Interviews: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.